NetSprint.pl delivers Adserver Solution for NK

15.09.11

NK is using NetSprint.pl’s adserver platform to introduce the new ad product enabling small and medium company clients to take advantage of the online social network potential. A very simple ad purchasing mechanism, clear targeting criteria and legible settlement model are only a few options available at the ad platform prepared by NetSprint.pl for NK. The cooperation agreement between NK and NetSprint.pl also allows Adkontekst advertisers to publish their campaigns in nk.pl’s ad space.

The new nk.pl service makes it possible for advertisers to precisely reach the target group specified by demographic criteria, such as gender, age or location. They may also decide how much they are willing to pay per click. Their ads are displayed using the auction mechanism, i.e. the higher the price the higher the probability of ad display. The minimum price in the system is 10 groszy net.

The agreement with NetSprint.pl provides for regular platform development. This year a self-service module will be introduced. It will enable individual creation and management of ad campaigns even for very low budgets. With this feature advertisers will be able to promote their products both on NK and external services. Mechanisms of ad display targeting and optimization will be developed. According to the agreement also Adkontekst’s advertisers will be able to easily launch their ad display on nk.pl portal.

“Ads managed by Clients are in the form of text and image boxes matching the portal’s layout so as not to cause interference. Advertisers can determine the maximum price per click they are willing to pay – the auction mechanism will decide whether the ad is displayed. The minimum price in the system is 10 groszy net” – explains Marcin Dobrzyniecki, NK’s management representative for revenues and business development.

“We strongly believe that our cooperation with NK will result in a unique ad product – both for big and smallest advertisers. We want to put into this project our whole experience gained while developing ad systems in Poland and abroad so as to make the product as friendly as possible for users and advertisers. We are happy that this cooperation will make it easy for Adkontekst advertisers to promote themselves in the biggest Polish social network” – says Artur Banach, NetSprint.pl’s CEO.