Adkontekst Image – New Ad Product in Adkontekst Network

28.07.10

The Contextual Ad Network Adkontekst has introduced a new ad product. Adkontekst Image is a combination of graphic and text which significantly strengthens the advertising message.

Adkontekst Image is the next step of the strategy aimed at making the offer more attractive, both for advertisers and publishers in the Adkontekst network. After the introduction of various in-text advertising forms displayed on a separate graphic layer of the website (text, graphic, animation) the network focused on developing its offer, including ad products displayed in boxes in partner websites.

 

Adding an attractive graphic connected with the subject of the ad (72x60 pixels) to the copy strengthens the advertising message: the user becomes more interested in the ad and is encouraged to read the copy. As a result Internet users who click on the ad spend more time on the advertiser’s website and higher proportion of users behave in accordance with the advertiser’s expectations.

Using this new ad form helps advertisers meet their marketing objectives even more efficiently with contextual ads.

By implementing a new, visually attractive product on their websites publishers can increase their revenues. Te eye-catching ad elements contribute to higher clickability, which facilitates more effective use of ad space and attracting of new advertisers.

Adkontekst Image ads will be displayed in partner website ad placements 750x100, 300x250 and 160x600 (excluding in-text forms with comparable, Exclusive-type forms).

The customer may add an advertisement from the Adkontekst customer panel. Graphic elements used in Adkontekst Image formats can come from own graphic collections or image database made available by Consultants of the Adkontekst Advertising Department.

Moreover, the Adkontekst network has decided against raising the minimum price per click, which means that CPC per Adkontekst Image is the same as with text boxes.

Each customer of the Adkontekst network may easily start using this new ad product. All they need to do is click an option “add visualization” in the Customer Panel: type in the copy and add a graphic element.

In connection with the introduction of Adkontekst Image a new promotional offer is available, which will certainly encourage both new and present advertisers to use this ad format in their marketing strategies. Each client who decides to use Adkontekst Image will receive a 15% reduction aside from regular price list reductions.