NetSprint: sixth implementation of nsContext platform abroad

21.04.10

NetSprint has completed another implementation of its platform nsContext. This time the solution was launched at the Bulgarian Internet media company Investor.BG AD under the name AdPower.bg. This is the sixth implementation of the platform, which enables publishers to manage sales and display of different contextual ad formats on their and partner websites.

Investor.BG AD is a leading Bulgarian Internet company, listed on the Bulgarian Stock Exchange. It owns 14 Internet portals used by 57% of Bulgarian Internet users (latest data by Gemius). These pages include: investor.bg, dnes.bg, gol.bg, automedia.bg, rabota.bg and blog.bg.

The implemented solution, adapted for the alphabet and specific features of the Bulgarian language is based on NetSprint-created platform nsContext. The platform was created by NetSprint on the basis of many years of experience in building Adkontekst, the largest Polish contextual ad network reaching over 15.9 million Internet users in Poland (Megapanel PBI/Gemius). The Bulgarian project is the sixth implementation of the nsContext outside Poland (after Denmark, Norway, Lithuania, Latvia and Ukraine).

The AdPower platform enables the publisher to easily manage the publication of online ads according to PPC model. The system analyzes the content of individual pages of the website and selects ads according to keywords.

“Payment for ads according to the PPC model is becoming increasingly popular on the Bulgarian online ad market. Advertisers spend up to 20% of their total online campaign budgets on this type of marketing. Experience shows that – when used properly – PPC ads complement the campaign very well”. – says Angel Milev, AdPower Project Manager, Investor.BG AD.

Benefits of ads in the contextual network of Investor.BG AD include broad scope, precise ad targeting, full control over the costs for the advertiser and advanced antispam protection. Advertisers can manage the display of ads, select the categories of websites in which the ads are published and monitor their effectiveness.

nsContext is a solution addressed at big online publishers who want to offer their clients ad products related to page content. The solution supports more than a dozen language versions.