search experts
newsletter
2008
NewsPoint monitors over 2000 websites
18.11.08
More than 18 months after its launch, the NetSprint.pl’s NewsPoint service provides the broadest Internet monitoring in Poland. The number of Polish websites covered by NewsPoint monitoring has increased fourfold since last year’s June.
NetSprint.pl searches websites of INFOR PL S.A.
17.11.08
NetSprint.pl has implemented the NetSprint Site search solution for INFOR PL S.A. The application provides a capability to search through all electronic content published by INFOR PL S.A. and its subsidiaries.
Site Search – a new opportunity for profit for partners of the Adkontekst network
03.11.08
The Adkontekst contextual advertising network introduces a new product for owners of websites which actively use a search engine to search through their content, such as: portals, e-commerce sites, auction sites and real estate sites, classifieds and price comparison engines.
PerformanceMEDIA and Cube Group SA – the first certified partners of the Adkontekst network
27.10.08
PerformanceMEDIA and Cube Group SA are the first companies to become certified partners of the Adkontekst network. Both interactive agencies have met all prerequisites to obtain such status – both financial and formal ones, i.e. they have passed a final exam in managing a SEM campaign in the Adkontekst network.
A report by NewsPoint and Info-PR: Online PR of cultural events in the Summer 2008
10.10.08
A joint report by NewsPoint and info-PR provides a summary of the coverage of selected 22 cultural events by the online media over the last holidays. The analysis encompasses 22 events, such as film and arts festivals, pop music festivals and festivals of music for connoisseurs.
Adkontekst launches a certification program for consultants and partners
02.10.08
As of October, the Adkontekst network launches a certification program for consultants and partners. This program has been designed for search engine marketing specialists who want to verify their skills in creating and managing SEM campaigns within the Adkontekst network. The initiative is addressed to both individuals (who can gain the Certified Adkontekst Consultant status) and companies (Certified Adkontekst Partner).
Intertext - new type of advertising in Adkontekst network
11.09.08
As of mid-September, Adkontekst is going to introduce a new type of advertising called Intertext. It is a sort of contextual advertising which is displayed within articles published on Adkontekst partner websites as soon as a mouse cursor hovers over a word highlighted in the text.
NetSprint’s expansion into foreign markets – successful implementation of contextual advertising in Lithuania
08.09.08
NetSprint completed the first implementation of the NetSprint Adserver contextual advertising system outside of Poland. The client is the Lithuanian company Textads, which owns the largest contextual advertising network in Lithuania, Latvia and Estonia. Thanks to NetSprint’s solution, Textads can manage advertising on several hundred Lithuanian-speaking websites. By the end of September, the system will also support Latvian and Estonian websites that cooperate with Textads.
NetSprint Information Access Platform - a new Enterprise Search solution in the European market
03.09.08
NetSprint introduces a solution for searching and contextual presentation of website content – NetSprint Information Access Platform. The solution is addressed to major European online publishers (e.g. news portals) who want to make use of their content in an optimal way. NetSprint IAP improves website usefulness and makes it easier for users to find all the information they are looking for. After the implementation, the system significantly increases the number of portal users and views, which results in increased advertising revenues. The solution supports websites in 3 language versions: English, Norwegian, and Polish. NetSprint Information Access Platform will support 15 European languages in very short time perspective.
CEOs of banks in the online media - a NewsPoint report
02.09.08
NewsPoint, together with a finance portal Bankier.pl, prepared a report on the image of selected CEOs of banks in the online media. The quantitative analysis covered articles published between August 1, 2007 and July 31, 2008. It included 18 CEOs of the best-known Polish banks. Jan Krzysztof Bielecki, CEO of Pekao SA, ranked as the most frequently mentioned CEO over that period.
